How It Works; Lysa | Done-For-You Marketing for Local Businesses
How it works

We spend a full day at your business. You get a month of marketing.

Lysa combines on-location content production with local SEO and Google Business Profile management so your business gets found by the right people, in the right place, at the right time.

Full day
On-location at your business
filming, photographing, creating
Ready to use
Everything delivered edited,
captioned, and organised
Always on
Local SEO and Google Business
managed behind the scenes

From first call to fully managed marketing

01
First contact

Say hello; book a free discovery call

It starts with a conversation. You tell us about your business; what you do, who your customers are, and what's been frustrating you about marketing. We listen, ask a few questions, and figure out whether Lysa is the right fit.

There's no sales pitch. No pressure. If we think you'd be better served by something else, we'll tell you. Most calls take around 20 minutes.

02
Onboarding

We learn your business inside out

Once you choose your package, we send a simple onboarding form; your brand preferences, access credentials, and any content guidelines. It takes about 15 minutes.

Behind the scenes, we research your industry, your local competitors, the keywords your potential customers are searching for, and the content that's performing in your space. We set up your local SEO monitoring and audit your Google Business Profile. By the time we arrive for your first content day, we already have a strategy.

What we prepare before your first content day
Local keyword research; what your customers actually search (e.g., "dental practice near me," "beauty clinic in Islington")
Competitor analysis; what's working for similar businesses in your area
Google Business Profile audit and optimisation plan
Content strategy, shot list, and trending concepts for the first content day
Detailed content day brief sent to you; what to arrange, who to have available
03
Pre-production brief

We plan the content day; together

1-2 weeks before your content day, Lysa sends a detailed brief outlining everything we'll be capturing. This is where your input matters most; the more you prepare, the more content we produce.

The brief covers
Testimonial clients: If you'd like testimonial videos, we ask you to book consenting clients on the day. These are some of the most powerful content pieces for local businesses.
Team availability: Which staff members will be available and willing to appear on camera for intros, demos, and behind-the-scenes content.
Trending concepts: The TikTok/Reels ideas and scripts Lysa has prepared so your team knows what to expect and can get excited.
Products and promotions: Anything new or seasonal you'd like to highlight.
Why your preparation matters
Lysa plans, directs, and executes everything on the day. But certain things; arranging testimonial clients, confirming team availability, securing filming consent, need to come from you. A well-prepared content day produces significantly more high-quality content than an unprepared one.
04
The main event

Content day; Lysa spends a full day at your business

This is what makes Lysa different from every other marketing service. We physically come to your location for an entire day. A professional content creator arrives with lighting, audio, and camera equipment; compact enough to work in real business environments without disrupting your day.

Your business operates as normal. We work through the shot list, capture everything planned, and adapt to the natural rhythm of your space. By the end of the day, we have enough footage and photography to fuel your marketing for the entire month.

🎬

"The content day was actually fun. It felt like having a creative partner in the business for the day, not a disruption."

05
Post-production & delivery

We create everything; you do nothing

After the content day, our team transforms the raw footage and photography into a complete marketing package. Videos are edited with captions, transitions, and trending audio. Blog articles are written targeting your local search keywords. Photos are edited and formatted. Everything is organised and delivered to your shared folder; ready to use.

Behind the scenes, Lysa continues managing your local SEO and Google Business Profile; making sure your business shows up when someone searches for services like yours in your area. This work never stops, even between content days.

Then the cycle begins again. Next month, a fresh brief arrives, and Lysa shows up at your door with new ideas, trending concepts, and the same energy. Your marketing never stops, and you barely have to think about it.

Four types of content, one full day

Everything captured on the content day becomes the foundation for your entire month of marketing.

🗣️

Testimonial videos

Real clients sharing their experience on camera. The most trusted form of marketing for local businesses; nothing converts like a genuine recommendation.

Requires arrangement for consenting clients
👥

Team videos

Introductions, day-in-the-life content, treatment demos, behind-the-scenes moments. Your team becomes the face of your brand online.

Requires willing team members
🎵

Trending content

TikTok and Reels concepts based on what's currently performing in your industry. Lysa prepares scripts and ideas in advance; your team just follows along.

Scripts prepared by Lysa
📸

Professional photography

Your space, your team, your services; captured beautifully for social media, blog articles, website updates, and your Google Business Profile.

Always included

A typical content day

Arrival and setup

Our content creator arrives, sets up equipment, does a walkthrough of the space, and confirms the day's plan with you and your team.

Space and atmosphere filming

We capture your environment, the details that make your space special, team members at work naturally, and B-roll footage that supports all your content for the month.

Testimonials and team content

If you've arranged consenting clients, we film testimonial interviews. We also capture team introductions, talking-head clips, and any planned behind-the-scenes content with willing staff members.

Break

Lunch break for everyone. We review the morning's footage and adjust the afternoon plan if needed.

Trending content and creative filming

This is the fun part. We film the pre-planned TikTok and Reels concepts; trending sounds, challenges, and creative ideas tailored to your industry. Lysa has the scripts ready; your team just follows the energy.

Photography and final captures

Professional photography session; your space, team portraits, product shots, treatment close-ups. These photos support social media, blog articles, website updates, and your Google Business Profile listing.

Wrap and preview

We show you highlights from the day, confirm there's nothing else to capture, and pack down. From here, everything goes to post-production; your monthly delivery will arrive within 5-7 working days.

💡
Tips for a great content day

Read the brief Lysa sends beforehand; it covers everything. Book testimonial clients for the morning slot when energy is highest. Let your team know what's happening so they feel comfortable. Have any new products, seasonal promotions, or menu items ready to showcase. And don't worry about being "camera ready"; we make everything look great in post-production.

What you receive every month

Everything is delivered edited, formatted, and ready to use; just open your folder and post. Or let Lysa handle the posting too.

🎬

Edited video content

Short-form videos optimised for Instagram Reels and TikTok; including testimonials, team content, and trending concepts from your content day.

Burned-in subtitles for silent viewing
Trending audio and transitions
Captions and hashtags written and ready
📝

SEO compatible contents

On-page updates and long-form articles targeting the local searches your customers make; written with your photos from content day and optimised for your area.

Location-specific keywords optimization (e.g., "dentist in Islington")
Supporting photos from content day included
Formatted and ready to publish
📍

Local SEO & Google Business Profile

Ongoing management of your local search presence; making sure you appear when potential customers search for services like yours nearby.

Google Business Profile optimised and updated
"Near me" and local map pack visibility
Local search insights and competitor monitoring
📋

Content calendar & photos

A complete posting schedule with edited photography; everything labelled by week, ready to copy and post.

Organised by week with clear labels
Professional photos edited for every platform
Optimal posting times for your audience

Be found when it matters most

When someone in your area searches for "dental practice near me" or "beauty clinic in Islington", Lysa makes sure your business appears. We use local search insights to understand exactly what your potential customers are searching for; and we optimise everything so they find you first.

This isn't a one-off setup. Lysa monitors your local search performance, tracks your competitors, and continuously improves your visibility month over month. It's always running in the background, even between content days.

Google Business Profile fully optimised and regularly updated with fresh photos and content
Local keyword targeting based on real search data from your area
Map pack and "near me" search visibility for your services
Competitor monitoring; know what nearby businesses are doing and stay ahead
Review management strategy to build trust and improve rankings
1
Your Practice Name Managed by Lysa
⭐ 4.9 · Open now · 0.3 miles · "Exceptional care, highly recommend"
2
Competitor A
⭐ 4.2 · 0.5 miles
3
Competitor B
⭐ 3.8 · 0.8 miles

Want Lysa to handle even more?

Every package includes content production and local SEO. These add-ons let you hand over your social media and website management entirely.

Add-on

Social media management

Don't want to post at all? Lysa will manage your social media channels on your behalf — posting, scheduling, captions, hashtags, engagement, and reporting.

Lysa posts all content for you on Instagram, TikTok, and/or Facebook
Scheduling and timing optimised for your audience
Captions written in your brand voice
Monthly engagement reporting
You never need to open the apps for business
Add-on

Website management

Want your website fully handled? Lysa manages everything — publishing blog articles, updating content, improving performance, and building new pages when you need them.

Blog articles published directly with photos from content days
Page speed and mobile optimisation
Meta descriptions and local SEO schema markup
Fresh content integration from each content day
New landing pages created as needed

What we need from you

The more you prepare, the more content we create. Here's what makes a great content day.

📅
Block a full day for content
Keep your business running as normal. We work around you — but we need the full day.
🗣️
Arrange testimonial clients
Book willing, consenting clients for the day. These testimonial videos are marketing gold.
👥
Confirm team availability
Let us know who's available and willing to be on camera — intros, demos, trending content.
Share promotions and news
New treatment? Seasonal offer? Special event? Tell us and we'll build it into the plan.

Things people usually ask

What happens if I don't arrange testimonial clients?+

No problem — we'll still have a full day of filming. We'll focus more on team content, trending concepts, space photography, and behind-the-scenes footage. But testimonial videos are some of the highest-converting content for local businesses, so we always recommend arranging at least 2-3 consenting clients if possible.

How much content do I get from one content day?+

It depends on your package and your preparation. A well-prepared Shine content day (with testimonial clients, willing team members, and seasonal themes) typically produces 8+ edited Reels/TikToks, a full photography set, testimonial videos, and enough raw material for blog articles. The more you prepare, the more we create.

Will the filming disrupt my business?+

Not at all. Our equipment is compact and professional. We're experienced working in active clinics, salons, and cafés. Your clients and customers won't be inconvenienced, and we always get consent before filming anyone who isn't on your team.

Do I have to post the content myself?+

With the base package, yes — but we make it dead easy. Everything arrives ready to post with captions and a schedule. If you'd rather not touch social media at all, the social media management add-on means Lysa posts everything on your behalf. Same for your website — the website management add-on means Lysa publishes blogs and manages updates directly.

What does local SEO actually mean for my business?+

When someone searches "dental practice near me" or "hair salon in Islington," local SEO determines whether your business shows up — and where. Lysa uses real search data from your area to optimise your Google Business Profile, your website content, and your blog articles so your business appears in front of the right people at the right time.

How quickly will I see results?+

Social engagement typically improves within the first month — better content gets more attention. Local SEO and search visibility take longer, usually 3–6 months for meaningful movement. Most clients notice a real increase in enquiries and bookings within the first quarter.

Am I locked into a long contract?+

We recommend a minimum of three months to see real results, especially with local SEO. But we don't lock people in — cancel with 30 days' notice if it's not working. We'd rather earn your business every month than trap you in a contract.

What areas do you cover?+

Lysa currently serves local businesses across London and Kent — including Islington, Bromley, Tunbridge Wells, Sevenoaks, Maidstone, and surrounding areas. If you're outside this area, get in touch anyway — we're expanding and may be able to help.

Ready? Leave it to Lysa.

Book a free discovery call; 20 minutes, no pressure, no jargon. Just a friendly conversation about your business and how Lysa can help.

No spam. No commitment. Just a conversation.